Art of Living Retreat Center Promotional Brochure
After completing the rebrand of Voi Hyvin's website and Honey Chocolate bars, the company next wanted to update its signature product, a squeezable tube of organic honey. The design borrows from the yellow color of the previous tube design, but updates the artwork for a more legible and inviting packaging design.
The previous package design had a floral motif but no visual reference to bees. As a consequence, the product at a glance was occasionally mistaken for a beauty product such as land lotion. The updated design includes not only the new logo and new artwork, but the addition of new honeybee illustrations to subtly help contextualize the product.